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Clixii Digital — performance marketing for serious businesses
Case studies

Receipts, not promises.

Detailed breakdowns of how Clixii engineers measurable revenue. Industries, channels and tactics change. The discipline doesn't.

Case 01Multi-location Dental Group · United States

Cost per qualified lead down 61%, inbound revenue up 3.2x in 7 months

A six-clinic dental group was paying $40+ per lead on Google Ads while their site converted at under 2%. We rebuilt the conversion stack from keyword to chair.

Channel: SEO · Google Ads · CROEngagement: 7 monthsRegion: United States
Qualified leads
+312%
Cost per qualified lead
−61%
Inbound revenue
3.2×
Appointment show-rate
92%

The challenge

  • Six clinics competing for the same branded traffic with no location-page strategy.
  • Cost per lead averaging $42 across Search and LSA with declining quality.
  • Website conversion rate stuck at 1.8% — most calls untracked.
  • No attribution between digital spend and booked appointments.

The strategy

Forecast & funnel diagnosis

Modelled chair economics by clinic, identified that 71% of revenue came from 4 procedure categories — re-prioritised the entire keyword tree around them.

Location-page architecture

Built 38 high-intent location + procedure landing pages with neighbourhood-level signals, embedded reviews and 1-tap booking.

Tracking rebuild

Server-side GTM, CallRail with whisper routing, GBP messaging and offline conversion imports into Google Ads.

Continuous CRO

Six experiments per month across hero, social proof, financing options and booking friction.

What we shipped

  • Migrated to a server-side GA4 + CallRail stack with offline conversion imports
  • Launched 38 location/procedure landing pages with embedded scheduling
  • Restructured Google Ads into procedure-led campaigns with target-CPA bidding
  • Built a review velocity engine generating 80+ verified Google reviews / month
  • Shipped 24 CRO experiments — 11 produced statistically significant lifts
"Clixii rebuilt our funnel from the keyword down. Within seven months our cost per qualified lead dropped 61% and inbound revenue more than tripled. They're the only agency we've kept on a multi-year retainer."
Director of Growth
Multi-location dental group · United States

Services behind this win

The exact growth systems we deployed for multi-location dental group clients — engineered, not templated.

Read more in Insights — we publish the frameworks behind results like this every fortnight.

SEO that builds pipeline

Topical authority, technical depth and conversion content engineered for high-intent buyers.

Google Ads with ROAS discipline

Search, Shopping, PMax and YouTube built around qualified lead economics.

Engagement models

Senior-led retainers priced for the outcome — no setup fees, no lock-in.

Recommended next steps

Three ways to move from inspiration to a real conversation about your own pipeline. Tap to expand.

01
Book a 30-min funnel teardown

A senior strategist walks your live funnel, flags conversion leaks and quantifies the upside — no pitch.

Book the call
02
Get a clinic-economics forecast

We model chair-revenue, CPL targets and ROI by channel before you commit to anything.

Request the model
03
Explore engagement options

See how Launch, Scale and Dominate retainers map to a multi-location growth roadmap.

View pricing
Book a strategy call about this playbook
Case 02HVAC Contractor · Canada

From $0 organic pipeline to $84k/month in booked jobs in 9 months

A new HVAC domain in a saturated metro went from invisible to dominating the local pack — and built a compounding organic engine worth six figures a month.

Channel: Local SEO · Content · GBPEngagement: 9 monthsRegion: Canada
Organic monthly bookings
$84k
Commercial keyword rankings (top 3)
47
Year-one ROI
3.8×
GBP profile views
+418%

The challenge

  • Brand-new domain with zero authority in a metro dominated by 20-year-old competitors.
  • Service area spanned 14 cities with no localised content.
  • Inconsistent NAP signals across 200+ citations.
  • GBP suspended once and barely ranked outside a 2km radius.

The strategy

Local entity foundation

NAP cleanup across 240 citations, GBP reinstatement, schema-marked service-area architecture.

Content authority cluster

Pillar pages for each service category with 60+ supporting articles targeting commercial and informational intent.

Review velocity engine

SMS + email post-job sequence pushing verified Google reviews — 6.4 per week steady-state.

Technical SEO depth

Core Web Vitals optimisation, structured data and a sitemap rebuild aligned to crawl budget.

What we shipped

  • Migrated site to a performance-first headless stack — LCP cut from 4.1s to 1.3s
  • Built 14 city-level service-area pages with localised proof
  • Published 72 articles in 5 content clusters tied to high-margin services
  • Earned 38 referring domains via digital PR and local sponsorship coverage
  • Reached #1–3 ranks for 47 commercial keywords across the metro
"Nine months in, organic search is now our largest single revenue channel — and the only one that keeps producing while we sleep. Clixii treated SEO like a real business asset, not a checklist."
Owner / Operator
HVAC contractor · Canada

Services behind this win

The exact growth systems we deployed for hvac contractor clients — engineered, not templated.

Read more in Insights — we publish the frameworks behind results like this every fortnight.

SEO that builds pipeline

Topical authority, technical depth and conversion content engineered for high-intent buyers.

Google Ads with ROAS discipline

Search, Shopping, PMax and YouTube built around qualified lead economics.

Engagement models

Senior-led retainers priced for the outcome — no setup fees, no lock-in.

Recommended next steps

Three ways to move from inspiration to a real conversation about your own pipeline. Tap to expand.

01
Book a local-SEO audit

We map your GBP, citations, service-area pages and competitor gap on a 30-min strategy call.

Book the audit
02
See the SEO economics playbook

The forecast model we use to price organic pipeline before a single article ships.

Read the framework
03
Compare retainer tiers

Find the engagement that matches your service area and revenue ambition.

View pricing
Book a strategy call about this playbook
Case 03Med Spa Chain · United Kingdom

Meta CAC cut in half, monthly bookings up 240%

A three-location med spa was burning through Meta budget with stale creative. We rebuilt the creative engine, the tracking stack and the booking flow.

Channel: Meta Ads · Creative · CROEngagement: 6 monthsRegion: United Kingdom
Meta CAC
−52%
Monthly bookings
+240%
Sustained ROAS
4.6×
No-show rate
22% → 6%

The challenge

  • Meta CAC up 84% year-on-year with declining ROAS.
  • Stale creative library — three ads driving 90% of spend, all fatigued.
  • iOS 14.5 had gutted attribution; booking page converting at 4.2%.
  • No consistent post-booking nurture; 22% no-show rate.

The strategy

Creative testing engine

UGC pipeline producing 12 fresh concepts per week, tested in disciplined ad-set hierarchies.

Conversion API rebuild

Server-side CAPI with enriched parameters lifted matched conversions by 38%.

Booking flow CRO

Single-step booking, dynamic social proof, treatment-specific landing pages.

Show-rate nurture

SMS + email confirmations, reminders and pre-treatment education.

What we shipped

  • Onboarded 8 UGC creators producing 48 ad concepts in the first 60 days
  • Rebuilt Meta CAPI with hashed PII and value-based optimisation
  • Launched treatment-specific landing pages with embedded scheduling
  • Deployed 6 booking-flow CRO experiments — checkout conv. rate 4.2% → 9.1%
  • Shipped an SMS + email reminder sequence — no-show rate 22% → 6%
"We'd written off Meta as a broken channel. Six months later it's our most profitable and most predictable. The creative engine alone has changed how we run the business."
Marketing Director
Med spa chain · United Kingdom

Services behind this win

The exact growth systems we deployed for med spa chain clients — engineered, not templated.

Read more in Insights — we publish the frameworks behind results like this every fortnight.

Social that converts

Meta, Instagram and LinkedIn creative engineered around buyer psychology.

Google Ads with ROAS discipline

Search, Shopping, PMax and YouTube built around qualified lead economics.

Engagement models

Senior-led retainers priced for the outcome — no setup fees, no lock-in.

Recommended next steps

Three ways to move from inspiration to a real conversation about your own pipeline. Tap to expand.

01
Book a paid-social teardown

Live audit of your Meta account, creative library and booking flow — with three specific levers to pull this week.

Book the teardown
02
Read the PMax & CAPI playbook

How we rebuilt attribution and creative velocity for med spas operating across multiple locations.

Read the essay
03
Plan your growth engagement

See which retainer tier fits a multi-location service brand scaling paid social.

View pricing
Book a strategy call about this playbook
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