Paid search built around qualified-lead economics.
Every bid, keyword and creative is engineered around CAC, LTV and ROAS — not click counts. We turn Google Ads from a cost centre into a forecastable revenue engine.
Why most google ads management programs leak revenue — and how we fix it.
Google Ads has changed more in the last twenty-four months than it did in the previous decade. Performance Max has absorbed Shopping. Broad match has quietly cannibalised exact match. AI-recommended budgets are silently inflating CAC for businesses that don't know what to feed the machine and what to starve.
The agencies that still treat paid search as a keyword-list-and-bid-adjustment job are losing money for their clients in real time. We rebuilt our paid practice around the only inputs that still matter inside an algorithmic auction: the quality of your conversion data, the strength of your creative system, the discipline of your campaign architecture, and the honesty of your unit economics.
Every Clixii paid engagement starts with a forecast model — target CAC, blended LTV, channel mix and the spend required to hit a growth number. We then build the campaign architecture, the creative system and the attribution stack to make that forecast real. The result is paid search that compounds revenue instead of just spending budget.
Search & PMax
High-intent search, Performance Max and Shopping campaigns engineered around conversion economics and first-party audience signals.
Funnel-first creative
Ad copy, video and landing pages tested weekly against buyer psychology, hook strength and on-platform conversion.
Attribution that works
GA4, enhanced conversions, call tracking and offline conversion imports so you know what actually drives revenue — not just clicks.
Everything inside the engagement.
Senior strategists ship every capability below as part of an integrated growth system — not as à-la-carte tactics bolted onto a media plan.
Search campaigns
Tightly themed ad groups, intent-mapped keyword sets, RSA testing and negative keyword governance to eliminate waste.
Performance Max
Asset group architecture, signal feeding, search-term theme controls and brand-vs-non-brand isolation so PMax stops cannibalising organic.
Shopping & Merchant Center
Feed optimisation, custom labels, product segmentation and Merchant Center diagnostics for ecommerce ROAS.
YouTube & video
View-through funnels, in-stream prospecting and remarketing creative engineered for storefront and lead-gen brands.
Local Service Ads (LSA)
Setup, verification, lead dispute management, review velocity and integration with your broader paid strategy.
Landing pages & CRO
Dedicated landing pages, on-page experiments and offer testing to lift conversion rate alongside spend.
Audience & first-party data
Customer match, server-side enhanced conversions, value-based bidding and lookalike strategy for high-LTV acquisition.
Attribution & tracking
Server-side GTM, GA4, offline conversion imports, CallRail and CRM revenue loops for honest attribution.
Experimentation program
Disciplined ad-copy, audience and landing-page tests with statistical rigor — not gut-feel pauses on day three.
Many clients pair paid search with SEO to reduce long-term CAC as organic compounds. See how it works together.
Best fit when…
We rebuild your campaign architecture, conversion data and creative system so spend scales without unit economics breaking.
We re-engineer attribution, isolate brand traffic and stop PMax from quietly stealing credit from your other channels.
We integrate LSA, Search and local landing pages into one revenue system instead of three siloed budgets.
We work the lead-quality problem upstream — keyword intent, landing page qualification, offline conversion feedback — instead of chasing volume.
A four-phase engine.
Each phase is a measurable lever. We don't ship tactics in isolation — we ship a compounding system your business keeps benefiting from long after the campaign goes live.
Forecast
Account audit + financial model: target CAC, ROAS, blended LTV and the spend curve required to hit your growth goals.
Build
Campaign architecture, asset systems, conversion tracking, landing page builds and a creative testing cadence.
Optimise
Weekly bid, audience, placement and creative testing with statistical rigor — not gut calls or panic pauses.
Scale
Channel expansion (YouTube, Display, LSA), creative iteration and budget reallocation based on marginal ROAS.
What you actually get.
No vague scopes. Every retainer ships the artefacts below on a documented cadence — with a live dashboard and a weekly insight call to keep accountability honest.
The difference between a vendor and an unfair advantage.
Senior media buyers, not button-pushers
Every account is run by experienced strategists who own performance — not by junior account managers waiting on approvals.
Forecast-led, not budget-led
We model the math before we touch the account. You see the unit economics of every dollar before you authorise spend.
Honest attribution
Server-side tracking, offline conversion imports and call analytics give you a revenue picture you can actually defend in a board meeting.
Creative as a performance asset
We script, brief and ship creative on a cadence designed to beat the algorithm — not as a static asset library.
ROAS-bonded retainers
Our pricing is engineered around outcomes. If we miss the forecast by month four, we work for free until we hit it.
Cross-channel discipline
We co-architect with your SEO, social and CRO programs so paid lifts the whole engine — not just its own dashboard.
FAQs
What's your minimum ad spend?
We typically partner with brands spending $5k+/month on Google Ads. Below that, you're usually better served by spending on conversion infrastructure (tracking, landing pages, offer engineering) first — and we'll tell you that.
Do you build landing pages?
Yes. Conversion-grade landing pages are part of every paid engagement — running campaigns into generic site pages leaks revenue, full stop. We design, build and continuously test them.
How is performance reported?
Live dashboards plus weekly insight calls with a senior strategist and a monthly executive report tying spend to qualified leads, opportunities and revenue.
Do you handle Local Service Ads?
Yes — LSA setup, verification, lead dispute management, review velocity and full integration with your broader paid strategy for service businesses.
Will Performance Max work for my business?
Sometimes. PMax is powerful for ecommerce and signal-rich lead-gen accounts but it can quietly cannibalise brand traffic and inflate CAC for others. We diagnose fit before recommending it.
Can you work alongside an existing media team?
Yes. We often slot in as the senior strategy layer alongside an in-house media buyer, sharing dashboards and shipping inside your cadence.
Stop renting traffic. Start compounding revenue.
Book a free 30-minute growth audit. We'll map the leaks in your funnel and show you exactly where revenue is hiding.