Social campaigns that don't just look good — they sell.
Meta, Instagram, LinkedIn and TikTok campaigns engineered around buyer psychology, creative velocity and full-funnel measurement. Brand-led aesthetics, performance-led economics.
Why most social media marketing programs leak revenue — and how we fix it.
Paid social has split into two completely different disciplines. There's the creative-led, algorithmic, attention-economy version that actually drives revenue — and there's the legacy version most agencies still sell, where a campaign manager toggles audiences in Ads Manager and prays the creative library doesn't fatigue.
Meta, TikTok and LinkedIn have all but admitted it themselves: creative is now the single biggest performance lever. Attribution moved server-side. Audience targeting flattened. Hand-tuned ad sets stopped being a moat. The agencies still winning are the ones that operate like a creative studio bolted onto a performance media team — and that's exactly how we built Clixii's social practice.
We treat creative as code, attribution as engineering, and offers as the product. Every social engagement ships a high-velocity creative pipeline, a hardened tracking stack and a continuous testing program — all governed by a forecast model your finance team would sign off on.
Performance creative engine
Concept, script and ship 20+ creative variants per month tested against thumbstop rate, hook strength and on-platform conversion.
Full-funnel campaigns
Awareness, consideration and conversion campaigns mapped to your customer journey — not isolated boost-post tactics.
Attribution & measurement
Pixel-perfect tracking, CAPI, UTM hygiene and post-purchase surveys to attribute revenue back to creative.
Everything inside the engagement.
Senior strategists ship every capability below as part of an integrated growth system — not as à-la-carte tactics bolted onto a media plan.
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns with disciplined ad-set hierarchies, dynamic creative testing and CBO scaling.
Instagram organic & paid
Reels-first content systems, branded grids and paid amplification engineered for both reach and conversion.
TikTok & short-form
Native short-form creative, Spark Ads and TikTok Shop campaigns built for platform-specific behaviour.
LinkedIn Ads (B2B)
Account-based campaigns, thought-leader content amplification and lead-gen forms tied to your CRM lifecycle.
UGC & creator pipeline
Vetted UGC creator network producing 12+ fresh creative concepts per week — fully managed end to end.
Offer & landing pages
Treatment, product or service-specific landing pages designed to convert paid social traffic at >5%.
Community & inbound DM
Inbound message triage, qualification and handoff to sales — turning comment-section attention into pipeline.
Audience & first-party data
Custom audiences, CAPI-enriched events, lookalikes and exclusions engineered around real customer LTV, not vanity segments.
Attribution & MMM
Server-side pixel, value-based optimisation, post-purchase surveys and lightweight media mix modelling for clarity beyond platform reporting.
Paid social works best when the full funnel is engineered. See how we layer in SEO and Google Ads for clients who want compounding multi-channel growth.
Best fit when…
We diagnose whether the problem is creative fatigue, attribution erosion or offer-market fit — and rebuild the layer that's actually broken.
Our UGC and editorial pipeline ships 20+ tested concepts per month so the algorithm always has fresh ammunition.
We architect campaigns that respect local relevance while sharing a brand-consistent creative system across markets.
We build account-based, content-led LinkedIn programs with attribution that ties back to pipeline — not just lead form fills.
A four-phase engine.
Each phase is a measurable lever. We don't ship tactics in isolation — we ship a compounding system your business keeps benefiting from long after the campaign goes live.
Audience & offer
ICP research, offer engineering, message-market fit testing and creative brief development based on buyer psychology.
Creative system
Concept, script, produce and ship a creative volume that beats the algorithm and your competition — every week, not every quarter.
Campaign architecture
Funnel build across Meta, Instagram, LinkedIn or TikTok with pixel, CAPI and attribution hardened end to end.
Iterate
Weekly creative testing, audience refresh and budget reallocation based on marginal CAC and post-purchase signals.
What you actually get.
No vague scopes. Every retainer ships the artefacts below on a documented cadence — with a live dashboard and a weekly insight call to keep accountability honest.
The difference between a vendor and an unfair advantage.
Creative studio + media buying under one roof
We don't outsource the asset that actually drives performance. Concept, script, edit and iteration live with the same team that runs your spend.
Server-side attribution by default
Every account ships with CAPI, value-based optimisation and a post-purchase survey loop so creative decisions are based on real revenue signal.
Senior strategist on every account
No junior media buyers learning on your budget. You get experienced operators who've scaled accounts past 7-figure monthly spend.
Brand-respectful performance
We protect brand aesthetic while still optimising for thumbstop and conversion — instead of shipping the cheap, ugly ads most performance shops default to.
Forecast-bonded engagements
Targets are modelled, agreed and tracked weekly. If we miss the leading indicators by month four, we work for free until we hit them.
Cross-channel sanity checks
We co-architect with your SEO, paid search and CRM teams so paid social lifts the entire revenue engine — not just its own dashboard.
FAQs
Which platforms do you run?
Primarily Meta (Facebook & Instagram), TikTok and LinkedIn. We recommend the platform based on where your customer actually buys — not where the trend is loudest. We won't sell you TikTok if your buyers live on LinkedIn.
Do you produce the creative?
Yes. We script, produce and edit performance creative in-house and via a vetted UGC creator network. Static, video and motion — built for each platform's native behaviour.
Do you handle organic too?
Yes. Organic social, content systems and community management are available as a complementary track to paid for brands that want one integrated voice.
What's your minimum spend?
We typically partner with brands spending $5k+/month on paid social. Below that, the creative production economics get fragile and we can't promise asymmetric upside.
Will iOS / privacy changes break my attribution?
They already did — for most accounts. We rebuild attribution with server-side CAPI, value-based optimisation and post-purchase surveys so creative and audience decisions are based on real revenue signal.
Can you work with our in-house social team?
Yes. Most of our clients have a community or content manager in-house. We typically own the paid + creative system while collaborating on calendar and brand voice.
Stop renting traffic. Start compounding revenue.
Book a free 30-minute growth audit. We'll map the leaks in your funnel and show you exactly where revenue is hiding.